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2023 Anaheim One Supercross | Brand Breakdown

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2023 ANAHEIM ONE SUPERCROSS | COMPLETE COVERAGE

Motorcycle manufacturers, apparel companies, and hard part producers all spend considerable portions of their budgets on sponsorships for the top riders, so this breakdown of the 2023 Anaheim One Supercross gives an idea of how important brand recognition is at the highest level of our sport. The first recap under each rider’s name goes over the motorcycle manufacturer, suspension, handlebars, exhaust, and tires; the second covers gear, helmets, goggles, and boots.

In the 450 class, riders are able to work out deals from different companies for a look that’s all their own (Anderson-Webb-Tomac-Musquin-Plessinger-Nichols-Stewart) while others will score a massive paycheck from one company that puts them in the brand from head to toe (Roczen, Cianciarulo, Craig, Josh Hill). Although team-wide apparel deals aren’t as common in the 450 Class as they are the 250 Class, there are still a few like Fire Power Honda, Troy Lee Designs/Red Bull/GASGAS Factory Racing, and MADD Parts Kawasaki that have exclusive contracts for gear, helmets, and goggles.

Is your favorite brand as popular as you might think? Take a look at the lists below and scroll to the bottom for the grand totals.


250 MAIN EVENT

1. Jett Lawrence
Motorcycle – Honda | Handlebars – Renthal | Exhaust – Yoshimura | Suspension – Showa | Tires – Dunlop
Gear – Alpinestars | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars

2. RJ Hampshire
Motorcycle – Husqvarna | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – WP | Tires – Dunlop
Gear – FLY Racing | Helmet – FLY Racing | Goggles – SCOTT | Boots – Gaerne

3. Cameron McAdoo
Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop
Gear – Fox Racing | Helmet – Bell Helmets | Goggles – SCOTT | Boots – Fox Racing

4. Mitchell Oldenburg
Motorcycle – Honda | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – Showa | Tires – Dunlop
Gear – Leatt | Helmet – Leatt | Goggles – Leatt | Boots – Leatt

5. Maximus Vohland
Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop
Gear – Fox Racing | Helmet – Fox Racing | Goggles – SCOTT | Boots – Fox Racing

6. Enzo Lopes
Motorcycle – Yamaha | Handlebars – Mika Metals | Exhaust – FMF Racing | Suspension – KYB | Tires – Dunlop
Gear – FXR | Helmet – FXR/6D | Goggles – FXR | Boots – Gaerne

7. Levi Kitchen
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – KYB | Tires – Dunlop
Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars

8. Phil Nicoletti
Motorcycle – Yamaha | Handlebars – Mika Metals | Exhaust – FMF Racing | Suspension – KYB | Tires – Dunlop
Gear – FXR | Helmet – FXR/6D | Goggles – FXR | Boots – Gaerne

9. Stilez Robertson
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – KYB | Tires – Dunlop
Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars

10. Derek Kelley
Motorcycle – KTM | Handlebars – ODI | Exhaust – FMF Racing | Suspension – WP | Tires – Dunlop
Gear – SHOT | Helmet – 6D | Goggles – Oakley | Boots – Alpinestars

11. Dylan Walsh
Motorcycle – Kawasaki | Handlebars – RFK | Exhaust – Pro Circuit | Suspension – WP | Tires – Dunlop
Gear – SEVEN | Helmet – Bell Helmets | Goggles – 100% | Boots – Gaerne

12. Derek Drake
Motorcycle – Suzuki | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – Showa | Tires – Dunlop
Gear – Answer Racing | Helmet – Bell Helmets | Goggles – SCOTT | Boots – Alpinestars

13. Cole Thompson
Motorcycle – Yamaha | Handlebars – ODI | Exhaust – FMF Racing | Suspension – KYB | Tires – Dunlop
Gear – Leatt | Helmet – Leatt | Goggles – Leatt | Boots – Leatt

14. Anthony Rodriguez
Motorcycle – Honda | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – Showa | Tires – Dunlop
Gear – Leatt | Helmet – Leatt | Goggles – Leatt | Boots – Leatt

15. Robbie Wageman
Motorcycle – Suzuki | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – Showa | Tires – Dunlop
Gear – Answer Racing | Helmet – Bell Helmets | Goggles – SCOTT | Boots – Alpinestars

16. Maxwell Sanford
Motorcycle – Honda | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – Showa | Tires – Pirelli
Gear – Alpinestars | Helmet – Alpinestars| Goggles – 100% | Boots – Alpinestars

17. Hunter Yoder
Motorcycle – Kawasaki | Handlebars – ODI | Exhaust –  HGS | Suspension – WP | Tires – Pirelli
Gear – OG | Helmet – Arai | Goggles – Partzilla | Boots – Fox Racing

18. Jerry Robin
Motorcycle – GASGAS | Handlebars – ODI | Exhaust – FMF Racing | Suspension – WP | Tires – Pirelli
Gear – CANVAS | Helmet – 6D | Goggles – EKS Brand | Boots – Alpinestars

19. Hunter Cross
Motorcycle – KTM | Handlebars – Stock | Exhaust – FMF Racing | Suspension – WP | Tires – Dunlop
Gear – FLY Racing | Helmet – FLY Racing | Goggles – 100% | Boots – Alpinestars

20. Dilan Schwartz
Motorcycle – Suzuki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop
Gear – FLY Racing | Helmet – FLY Racing | Goggles – 100% | Boots – Alpinestars

21. Hunter Schlosser
Motorcycle – Yamaha | Handlebars – ODI | Exhaust – Pro Circuit | Suspension – KYB | Tires – Pirelli
Gear – FXR Racing | Helmet – Bell Helmets | Goggles – EKS Brand | Boots – Leatt

22. Austin Forkner
Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop
Gear – Fox Racing | Helmet – Bell Helmets | Goggles – SCOTT | Boots – Fox Racing

MOTORCYCLE
Yamaha – 5
Honda – 4
Kawasaki – 4
KTM – 3
Suzuki – 3
GASGAS – 1
Husqvarna – 1

HANDLEBARS
Renthal – 7
ProTaper – 6
ODI – 5
Mika Metals – 2
Stock – 1
RFX Racing – 1

EXHAUST
FMF Racing – 12
Pro Circuit – 5
Akrapovic – 3
Yoshimura – 1
HGS – 1

SUSPENSION
Showa – 9
WP – 7
KYB – 6

TIRES
Dunlop – 18
Pirelli – 4

GEAR
FLY Racing – 3
FXR – 3
Leatt – 3
Fox Racing – 3
Alpinestars – 2
Thor – 2
Answer Racing – 2
SHOT – 1
Seven – 1
OG – 1
CANVAS – 1

HELMET
Bell – 6
Alpinestars – 4
Leatt – 3
FLY Racing – 3
6D – 2
FXR/6D – 2
Fox Racing – 1
Arai – 1

GOGGLES
100% – 7
SCOTT – 6
Leatt – 3
FXR – 2
EKS Brand – 2
Oakley – 1
Partzilla – 1

BOOTS
Alpinestars – 9
Gaerne – 4
Leatt – 4
Fox Racing – 4


450 MAIN EVENT

1. Eli Tomac
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – KYB | Tires – Dunlop
Gear – Alpinestars | Helmet – Bell Helmets | Goggles – Oakley | Boots – Alpinestars

2. Cooper Webb
Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop
Gear – THOR | Helmet – Bell Helmets | Goggles – 100% | Boots – Alpinestars

3. Chase Sexton
Motorcycle – Honda | Handlebars – Renthal | Exhaust – Yoshimura | Suspension – Showa | Tires – Dunlop
Gear – Alpinestars | Helmet – Alpinestars | Goggles – Oakley | Boots – Alpinestars

4. Dylan Ferrandis
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – KYB | Tires – Dunlop
Gear – THOR | Helmet – Bell Helmets | Goggles – 100% | Boots – Alpinestars

5. Ken Roczen
Motorcycle – Suzuki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop
Gear – Fox Racing | Helmet – Fox Racing | Goggles – Fox Racing | Boots – Fox Racing

6. Colt Nichols
Motorcycle – Honda | Handlebars – Renthal | Exhaust – Yoshimura | Suspension – Showa | Tires – Dunlop
Gear – O’Neal Racing | Helmet – Bell Helmets | Goggles – 100% | Boots – Alpinestars

7. Jason Anderson
Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop
Gear – Alpinestars | Helmet – Airoh | Goggles – SCOTT | Boots – Alpinestars

8. Aaron Plessinger
Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop
Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars

9. Adam Cianciarulo
Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop
Gear – Fox Racing | Helmet – Fox Racing | Goggles – Fox Racing | Boots – Fox Racing

10. Joey Savatgy
Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension –  Showa | Tires – Dunlop
Gear – CANVAS | Helmet – 6D | Goggles – SCOTT | Boots – Alpinestars

11. Justin Barcia
Motorcycle – GASGAS | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop
Gear – Troy Lee Designs | Helmet – Troy Lee Designs | Goggles – Oakley | Boots – Alpinestars

12. Marvin Musquin
Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop
Gear – O’Neal Racing | Helmet – Airoh | Goggles – 100% | Boots – Alpinestars

13. Christian Craig
Motorcycle – Husqvarna | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – WP | Tires – Dunlop
Gear – Fox Racing | Helmet – Fox Racing | Goggles – Fox Racing | Boots – Fox Racing

14. Dean Wilson
Motorcycle – Honda | Handlebars – Neken | Exhaust – HGS | Suspension – Showa | Tires – Dunlop
Gear – FLY Racing | Helmet – FLY Racing | Goggles – Fly Racing | Boots – Alpinestars

15. Justin Hill
Motorcycle – KTM | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – KYB | Tires – Dunlop
Gear – Fasthouse | Helmet – Bell Helmets | Goggles – VonZipper | Boots – Alpinestars

16. Malcolm Stewart
Motorcycle – Husqvarna | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – WP | Tires – Dunlop
Gear – SEVEN | Helmet – Shoei | Goggles – SCOTT | Boots – Alpinestars

17. Grant Harlan
Motorcycle – Yamaha | Handlebars – Renthal | Exhaust – FMF Racing | Suspension – KYB | Tires – Dunlop
Gear – FXR | Helmet – FXR/6D | Goggles – FXR | Boots – Gaerne

18. Josh Hill
Motorcycle – KTM | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – KYB | Tires – Dunlop
Gear – Fox Racing | Helmet – Fox Racing | Goggles – Fox Racing | Boots – Fox Racing

19. Justin Starling
Motorcycle – GASGAS | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – WP | Tires – Dunlop
Gear – FXR | Helmet – FXR/6D | Goggles – 100% | Boots –Gaerne

20. Kevin Moranz
Motorcycle – KTM | Handlebars – ProTaper | Exhaust – FMF Racing | Suspension – WP | Tires – Pirelli
Gear – CANVAS | Helmet – FLY Racing | Goggles – Oakley | Boots – Alpinestars

21. Fredrik Noren
Motorcycle – Kawasaki | Handlebars – Phoenix | Exhaust – Pro Circuit | Suspension – Showa | Tires – Pirelli
Gear – Circuit | Helmet – 6D | Goggles – EKS Brand | Boots – Alpinestars

22. John Short
Motorcycle – Kawasaki | Handlebars – Phoenix | Exhaust – Pro Circuit | Suspension – Showa | Tires – Pirelli
Gear – Circuit | Helmet – 6D | Goggles – EKS Brand | Boots – SiDi

MOTORCYCLE
KTM – 6
Kawasaki – 5
Yamaha – 3
Honda – 3
GASGAS – 2
Husqvarna – 2
Suzuki – 1

HANDLEBARS
Renthal – 13
ProTaper – 6
Phoenix – 2
Neken – 1

EXHAUST
Pro Circuit – 8
FMF Racing – 7
Akrapovic – 4
Yoshimura – 2
HGS – 1

SUSPENSION
Showa – 9
WP – 8
KYB – 5

TIRES
Dunlop – 19
Pirelli – 3

GEAR
Fox Racing – 4
Alpinestars – 3
Thor – 3
O’Neal Racing – 2
FXR – 2
CANVAS – 2
Circuit – 2
Fasthouse – 1
Seven – 1
FLY Racing – 1
Troy Lee Designs – 1

HELMET
Bell – 5
Fox Racing – 4
6D – 3
Alpinestars – 2
FLY Racing – 2
FXR/6D – 2
Airoh – 2
Troy Lee Designs – 1
Shoei – 1

GOGGLES
100% – 6
Fox Racing – 4
Oakley – 4
SCOTT – 3
EKS Brand – 2
Fly Racing – 1
VonZipper – 1
FXR – 1

BOOTS
Alpinestars – 15
Fox Racing – 4
Gaerne – 2
SiDi – 1


– The potent YZ250F continues to be the motorcycle of choice in the small-bore division, as there were two factory-backed bikes (Kitchen & Robertson), three from OEM-supported teams (Lopes/Nicoletti/Thompson), and one put on the track by a privateer (Schlosser).

– The 450 SX-F was represented in the premier class by riders on two different iterations of the orange bike. Red Bull KTM’s three riders (Webb/Plessinger/Musquin) were aboard the latest Factory Edition while Team Tedder (Justin & Josh Hill) and privateer Kevin Moranz opted for the 2022 standard model, which is also homologated by the brand.

– Renthal remains the most used handlebar, thanks to sponsorship deals with Honda, KTM, GASGAS, and Kawasaki’s factory efforts, MotoConcepts, one part of the PMG team, Team Tedder, and Rock River. 

– FMF Racing’s exhausts were the most popular in the 250 Class, but Pro Circuit had one more pipe on the track in the 450 Class.

– Showa was the most used suspension in both classes. The fork and shock are standard-issue on Honda, Suzuki, and Kawasaki bikes, and the company sends a fleet of technicians to every round to support teams.

– Dunlop’s domination continues, as the company’s tires were used by thirty-seven of the forty-four Main Event riders. Pirelli remains the only other tire supplier with a notable presence in the pit area, with much of their effort going to smaller teams and privateers.

– Fox Racing’s push to outfit riders from head-to-toe is paying off, as the iconic brand was at or near the top of the list in the gear, helmet, goggle, and boot categories. 

– Although apparel titans like Fox Racing and THOR are still leaders, smaller brands like CANVAS, Fasthouse, SHOT, Circuit, and OG are starting to develop a presence in both classes.

– Bell Helmets were on a quarter of the Main Event contenders, with eleven Moto10s on the track.

– A collaborative effort between FXR and 6D boosted both brands in the helmet category.

– 100% has been the most used brand in eyewear for a while now, and it continues through sponsorship of teams like Star Racing and individuals like Lawrence, Webb, Ferrandis, Nichols, Plessinger, Musquin, and Starling.

– Alpinestars kicks were worn by more than half of the 450 Class.

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Michael Antonovich

Michael Antonovich has a wealth of experience with over 10 years of moto-journalism under his belt. A lifelong racing enthusiast and rider, Anton is the Editor of Swapmoto Live and lives to be at the race track.

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