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2024 Supercross | 450 Championship & 250 Showdown Brand Breakdown

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2024 SUPERCROSS CHAMPIONSHIP | COMPLETE COVERAGE

Motorcycle manufacturers, apparel companies, and hard part producers all spend considerable portions of their budgets on sponsorships for the top riders, so this breakdown of the 250 East-West Showdown at the Salt Lake City Supercross and the top-20 of the 450 Class point standings in the 2024 Monster Energy Supercross Championship gives an idea of how important brand recognition is at the highest level of our sport. The first recap under each rider’s name goes over the motorcycle manufacturer, suspension, handlebars, exhaust, and tires; the second covers gear, helmets, goggles, and boots.

Is your favorite brand as popular as you might think? Take a look at the lists below and scroll to the bottom for the grand totals.


250 EAST-WEST SHOWDOWN

Haiden Deegan

Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars

RJ Hampshire

Motorcycle – Husqvarna | Handlebars – ProTaper | Exhaust – FMF | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Rockstar Energy

Gear – FLY Racing | Helmet – FLY Racing | Goggles – Oakley | Boots – Gaerne

Jordon Smith

Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars

Jo Shimoda

Motorcycle – Honda | Handlebars – Renthal | Exhaust – Yoshimura | Suspension – Showa | Tires – Dunlop

Gear – Fox Racing | Helmet – Fox Racing | Goggles – SCOTT | Boots – Fox Racing

Levi Kitchen

Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – Fox Racing | Helmet – Bell | Goggles – SCOTT | Boots – Fox Racing

Nate Thrasher

Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars

Chance Hymas

Motorcycle – Honda | Handlebars – Renthal | Exhaust – Yoshimura | Suspension – Showa | Tires – Dunlop

Gear – Fox Racing | Helmet – Fox Racing | Goggles – SCOTT | Boots – Fox Racing

Tom Vialle

Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull

Gear – THOR | Helmet – Airoh | Goggles – 100% | Boots – Alpinestars

Jalek Swoll

Motorcycle – Triumph | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – Kayaba | Tires – Dunlop

Gear – Renen | Helmet – Alpinestars | Goggles – Oakley | Boots – Alpinestars

Phil Nicoletti

Motorcycle – Yamaha | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Muc-Off Cleaner

Gear – FTA | Helmet – 6D/FXR | Goggles – Factory Racing | Boots – Gaerne

Coty Schock

Motorcycle – Yamaha | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Muc-Off Cleaner

Gear – FXR | Helmet – 6D/FXR | Goggles – Factory Racing | Boots – Gaerne

Pierce Brown

Motorcycle – GASGAS | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull

Gear – Troy Lee Designs | Helmet – Troy Lee Designs | Goggles – Oakley | Boots – Alpinestars

Ryder DiFrancesco

Motorcycle – GASGAS | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull

Gear – Troy Lee Designs | Helmet – Troy Lee Designs | Goggles – Oakley | Boots – Alpinestars

Seth Hammaker

Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – Fox Racing | Helmet – Bell | Goggles – SCOTT | Boots – Fox Racing

Cole Thompson

Motorcycle – Yamaha | Handlebars – ODI | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Heartbeat Hot Sauce

Gear – Leatt | Helmet – Leatt | Goggles – Leatt | Boots – Leatt

Max Anstie

Motorcycle – Honda | Handlebars – ODI | Exhaust – HGS | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Fire Power Parts

Gear – FLY Racing | Helmet – FLY Racing | Goggles – Oakley | Boots – Gaerne

Daxton Bennick

Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars

Anthony Bourdon

Motorcycle – Suzuki | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Toyota of Redlands

Gear – FLY Racing | Helmet – FLY Racing | Goggles – FLY Racing | Boots – Alpinestars

Nick Romano

Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars

Max Miller

Motorcycle – Suzuki | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Toyota of Redlands

Gear – FLY Racing | Helmet – FLY Racing | Goggles – FLY Racing | Boots – Alpinestars

Preston Boespflug

Motorcycle – Suzuki | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Toyota of Redlands

Gear – FLY Racing | Helmet – FLY Racing | Goggles – FLY Racing | Boots – Alpinestars

Julien Beaumer

Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull

Gear – O’Neal | Helmet – Arai | Goggles – SCOTT | Boots – Alpinestars

––––––––

MOTORCYCLE

Yamaha – 8
Honda – 3
Suzuki – 3
Kawasaki – 2
KTM – 2
GASGAS – 2

Husqvarna – 1
Triumph – 1

HANDLEBARS

Renthal – 9
ProTaper – 6
Mika Metals – 5
ODI – 2

EXHAUST

FMF – 12
Akrapovic – 5
Pro Circuit – 2
Yoshimura – 2
HGS – 1

SUSPENSION

Kayaba – 9
Showa – 8
WP – 5

TIRES

Dunlop – 22

GEAR

THOR – 6
FLY Racing – 6
Fox Racing – 3
Troy Lee Designs – 2
Renen – 1
O’Neal – 1
FXR – 1
FTA – 1
Leatt – 1

HELMET

Alpinestars – 6
FLY Racing – 6
Bell – 2
Troy Lee Designs – 2
6D/FXR – 2
Fox Racing – 1
Arai – 1
Leatt – 1
Airoh – 1

GOGGLES

100% – 6
Oakley – 5
SCOTT – 5
FLY Racing – 3
Factory Racing – 2
Leatt – 1

BOOTS

Alpinestars – 14
Gaerne – 4
Fox Racing – 3
Leatt – 1

TITLE SPONSOR

Monster Energy – 7
Red Bull – 4
Toyota of Redlands – 3
Muc-Off – 2
Fire Power Parts – 1
Heartbeat Hot Sauce – 1
Rockstar – 1


450 CLASS CHAMPIONSHIP

Jett Lawrence

Motorcycle – Honda | Handlebars – Renthal | Exhaust – Yoshimura | Suspension – Showa | Tires – Dunlop

Gear – Alpinestars | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars

Cooper Webb

Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – THOR | Helmet – Bell | Goggles – 100% | Boots – Alpinestars

Chase Sexton

Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull

Gear – Alpinestars | Helmet – Alpinestars | Goggles – Oakley | Boots – Alpinestars

Eli Tomac

Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – Alpinestars | Helmet – Bell | Goggles – Oakley | Boots – Alpinestars

Jason Anderson

Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – Alpinestars | Helmet – Airoh | Goggles – SCOTT | Boots – Alpinestars

Justin Cooper

Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – Alpinestars | Helmet – Alpinestars | Goggles – Oakley | Boots – Alpinestars

Ken Roczen

Motorcycle – Suzuki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Progressive Insurance

Gear – Fox Racing | Helmet – Fox Racing | Goggles – Fox Racing | Boots – Fox Racing

Justin Barcia

Motorcycle – GASGAS | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull

Gear – Troy Lee Designs | Helmet – Troy Lee Designs | Goggles – Oakley | Boots – Alpinestars

Hunter Lawrence

Motorcycle – Honda | Handlebars – Renthal | Exhaust – Yoshimura | Suspension – Showa | Tires – Dunlop

Gear – Alpinestars | Helmet – Alpinestars | Goggles – Alpinestars | Boots – Alpinestars

Malcolm Stewart

Motorcycle – Husqvarna | Handlebars – ProTaper | Exhaust – FMF | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Rockstar Energy

Gear – SEVEN | Helmet – Shoei | Goggles – SCOTT | Boots – SiDi

Aaron Plessinger

Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull

Gear – THOR | Helmet – Alpinestars | Goggles – Oakley | Boots – Alpinestars

Dylan Ferrandis

Motorcycle – Honda | Handlebars – ODI | Exhaust – FMF | Suspension – Showa | Tires – Dunlop

Gear – O’Neal | Helmet – Bell | Goggles – 100% | Boots – Alpinestars | Gloves – Five

Shane McElrath

Motorcycle – Suzuki | Handlebars – Mika Metals | Exhaust – Pro Circuit | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Twisted Tea

Gear – FLY Racing | Helmet – FLY Racing | Goggles – EKS Brand | Boots – Alpinestars

Adam Cianciarulo

Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – Fox Racing | Helmet – Fox Racing | Goggles – Fox Racing | Boots – Fox Racing

Benny Bloss

Motorcycle – Beta | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Kayaba | Tires – Pirelli | Team Title Sponsor – Liqui Moly

Gear – FXR | Helmet – Arai | Goggles – Oakley | Boots – Alpinestars

Dean Wilson

Motorcycle – Honda | Handlebars – ODI | Exhaust – HGS | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Fire Power Parts

Gear – FLY Racing | Helmet – FLY Racing | Goggles – Factory Ride | Boots – Gaerne

Justin Hill

Motorcycle – KTM | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy

Gear – Fasthouse | Helmet – Bell | Goggles – VonZipper | Boots – Alpinestars

Kyle Chisholm

Motorcycle – Suzuki | Handlebars – Mika Metals | Exhaust – Pro Circuit | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Twisted Tea

Gear – FLY Racing | Helmet – FLY Racing | Goggles – EKS Brand | Boots – Alpinestars | Neck Brace – Atlas

Vince Friese

Motorcycle – Honda | Handlebars – ODI | Exhaust – Akrapovic | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Smartop

Gear – Canvas | Helmet – Arai | Goggles – 100% | Boots – Alpinestars | Gloves – Deft

Colt Nichols

Motorcycle – Beta | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Kayaba | Tires – Pirelli | Team Title Sponsor – Liqui Moly

Gear – O’Neal Racing | Helmet – HJC | Goggles – SCOTT | Boots – Alpinestars

––––––––

MOTORCYCLE

Honda – 5
Yamaha – 3
KTM – 3
Suzuki – 3
Kawasaki – 2
Beta – 2
GASGAS – 1
Husqvarna – 1

HANDLEBARS

Renthal – 9
ProTaper – 4
Mika Metals – 4
ODI – 3

EXHAUST

FMF – 7
Pro Circuit – 6
Akrapovic – 4
Yoshimura – 2
HGS – 1

SUSPENSION

Showa – 8
Kayaba – 8
WP – 4

TIRES

Dunlop – 18
Pirelli – 2

GEAR

Alpinestars – 6
FLY Racing – 3
Fox Racing – 2
O’Neal – 2
THOR – 2
FXR – 1
Canvas – 1
Troy Lee Designs – 1
Fasthouse – 1
Seven – 1

HELMET

Alpinestars – 5
Bell – 4
FLY Racing – 3
Fox Racing – 2
Arai – 2
Shoei – 1
HJC – 1
Troy Lee Designs – 1
Airoh – 1

GOGGLES

Oakley – 6
100% – 4
SCOTT – 3
Fox Racing – 2
Alpinestars – 1
EKS Brand – 1
VonZipper – 1
Factory Ride – 1

BOOTS

Alpinestars – 16
Fox Racing – 2
Gaerne – 1
SiDi – 1

GLOVES

Five – 1
Deft – 1

NECK BRACES

Atlas – 1

TEAM TITLE SPONSOR

Monster Energy – 6
Red Bull – 3
Twisted Tea – 2
Liqui Moly – 2
Progressive – 1
Smartop – 1
Fire Power Parts – 1
Rockstar Energy – 1

––––––––

Yamaha topped the Motorcycle category, with eleven YZ-Fs fielded by Star Racing (six 250s and three 450s) and Club MX (two 250s). The Honda CRF450R was the most common bike of the premier class through the corporate effort (Team Honda HRC) and three OEM-supported teams (Phoenix Racing, Fire Power, MotoConcepts). 

The PIERER Mobility Group’s three brands make up nearly a third of the list when the KTM/GASGAS/Husqvarna numbers are combined, and all but one are factory entries (Team Tedder).

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Renthal is the handlebar of choice for most (Team Honda HRC, Monster Energy Kawasaki, Red Bull KTM, Troy Lee Designs/Red Bull/GASGAS Factory Racing, and Triumph), plus Team Tedder and one division of HEP Motorsports. ProTaper, Mika Metals, and ODI have the rest of the numbers through nearly equal representation.

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FMF’s support of multiple teams (Star Racing, factory Husqvarna, BARX, factory Beta, Team Solitaire, ClubMX) puts it at the top of the exhaust category.

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Suspension was an exciting topic in Supercross this year, with multiple teams trying massive changes in the search for the ideal setting. However, being a component supplier to the OEMs was the still most important factor in the final numbers: all of the Honda and Kawasaki bikes were on Showa, while the Yamaha, Beta, and Triumph bikes were on Kayaba, a tally that put both at 16. Justin Hill broke the tie by running a KYB kit on his Team Tedder KTM.

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Dunlop remains the undisputed leader in the tire category, with 40 of the 42 bikes. Pirelli was the only other brand to rank.

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Seeing what gear is worn by whom is how the idea for this feature first came about, and with a staggering eleven brands listed, it’s a gauge for Moto’s fads and marketing strategies. 

FLY Racing (Western Power Sports) has worked for years to establish its place in the industry, and its deals with three teams (BARX, Fire Power, HEP Motorsports) earned it the majority of the field. THOR (Parts Unlimited) is a close second with eight (Vialle, Plessinger, Webb, Star Racing 250 team). All six of Alpinestars’ riders are front-runners in the 450 Class.

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Advancements in rotational impact management, safety features, and adaptive technology have greatly influenced the helmet category. A company’s simultaneous need for a high-end helmet in the catalog and an elite racer wearing it is how Alpinestars and FLY Racing overtook specialist brands like Bell, 6D, Arai, Shoei, and HJC.

Alpinestars has quickly become a force, and just six years after the launch of the SM10, it’s now the most worn lid at the highest competitive level with eleven riders (the Lawrence brothers, Sexton, Plessinger, Cooper, and Star Racing’s 250 division).

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Oakley’s long-term relationships (Tomac/Sexton/Bloss/TLD GASGAS team) and some new signings (Plessinger/Hampshire/Cooper) propelled the iconic company to the top of the Goggle category.

SCOTT, 100%, Fox Racing, and FLY Racing are competing brands with distinct initiatives. SCOTT and 100% are known for goggles, while Fox Racing and FLY Racing use them to attain head-to-toe branding on a rider. Either way, the four brands look after a considerable portion of the list.

EKS Brand’s on-track number is impressive and includes private label products for FXR’s Factory Ride and Alpinestars.

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As usual, Alpinestars has the most boots on track, and by a lot, with 30 of the 42 riders.

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Kyle Chisholm was the only neck brace-wearing rider to score championship points in 2024.

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Michael Antonovich

Michael Antonovich has a wealth of experience with over 10 years of moto-journalism under his belt. A lifelong racing enthusiast and rider, Anton is the Editor of Swapmoto Live and lives to be at the race track.

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