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INTERVIEWS THEATER

Arai Helmet | Glancing Off & Absorption Working Together

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Years ago, I took a trip to the Arai Helmet factory in Japan and had an eye-opening experience chatting with Arai’s CEO and President, Michio Arai. Mr. Arai walked me through the test lab and production facility, all the while explaining Arai’s philosophies about design and safety. To be honest, I’ve been more aware of just what helmets I will slip my head into ever since… In this video put out by Arai, you too can learn about Arai philosophy and commitment to safety and quality. Enjoy!

 

From the very beginning, helmets have been much more than just a business for Arai. Started from a need for self-protection, evolving into a pursuit of always improving, even if only by small increments. The accumulation of many such small improvements over time can show remarkable results, even beyond our expectations. Learn more at www.araiamericas.com

 

 

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Donn Maeda

Donn Maeda is a 30-year veteran in moto-journalism, having worked at Cycle News and Dirt Rider before launching MXracer Magazine and TransWorld Motocross Magazine. Maeda is the Editor-In-Chief at Swapmoto Live and you can catch him on a dirt bike or in the saddle of a mountain bike on most days.

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