Checking in With Billy Grotto of Twisted Tea
Presented by Yamaha
If you’re of legal drinking age and follow MX, then you’ve probably noticed the Twisted Tea logos on the HEP Motorsports Suzuki bikes. The Boston-based brand has made motocross a part of its marketing strategy by sponsoring the Suzuki squad and the 2021 Lucas Oil Pro Motocross Championship. What made of the fastest-growing alcohol beverages interested in MX? The fans, who enjoy spending weekends outdoors and with their friends. We chatted with Billy Grotto, the Special Events Manager for Twisted Tea, about the company’s approach and what they see in the industry ahead of the 2021 Southwick Motocross.