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Eddie Lawson teams up with Giant Bicycle USA



Motorcycle racing legend discovers the joy of E-bikes in new video 

(Newbury Park CA) Giant Bicycle USA recently collaborated with four-time motorcycle Grand Prix World Champion Eddie Lawson for a video project featuring a Giant E-bike. A lifelong mountain bike rider, Lawson climbed aboard a Giant Trance E+ 1 Pro and was immediately impressed. 

“A friend of mine had one and he let me try it and I was hooked. I had to have one,” said Lawson, who rides daily in the rugged desert terrain in Arizona where he lives. “It used to be I’d get up in the morning and say ‘I should go train on my mountain bike.’ Now I get up and can’t wait to go for a ride. That’s the difference.” 

The Trance E+ 1 Pro is a full suspension E-mountain bike that offers a whole new way to tackle technical singletrack trails. The SyncDrive Pro motor gives the Trance E+ Pro rider a massive 80Nm of torque and 360% of tuneable support. That means the rider can dial his E-bike with full pedal assist power or tune it less aggressively. 

“Eddie is the best athlete ambassador E-biking can have,” said John “JT” Thompson, general manager of Giant Bicycle USA. “He knows superior technology and craftsmanship, and he certainly knows how to put a two-wheeled machine to the test. Eddie is the perfect rider to help spread the joy of E-bikes.” 

“The great thing about E-bikes is you can work as hard or as easy as you want,” Lawson said. “An E-bike is a great training tool, and it’s also a lot of fun.” 

Watch the Video of Eddie riding his Trance E+ 1 Pro 


Win A Giant E-Bike! 

It’s Simple. Demo any Giant E-Bike at an authorized Giant Dealer before July 31st. Post a photo of yourself on the bike to Facebook or Instagram using the hashtag #EDDIExGIANT and you’ll be entered into a drawing to win a new Giant Stance E+ 2 Power Ebike.

U.S.A. residents only. Some restrictions may apply. 

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About Giant 

Giant is the world’s leading brand of high-quality bicycles and cycling gear. Since 1972, Giant has combined craftsmanship, technology and innovative
design to create the ultimate cycling experience for all riders, casual to competitive. Through its products, people and retail partners, Giant inspires passion for cycling all around the world. For more information, go to giant- bicycles.com. 

Chase Curtis

Chase Curtis is an avid motocross and MTB rider, and he has been editing moto videos for a mere two years. He's also the Swapmoto Race Series on-site photographer and reporter. When he finishes college, he will join the SML staff full time.

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