Euforeia Golf | Lost World
What do you picture when you think about golf? Perfectly manicured fairways dotted by flags? Peaceful moments with birds chirping and the occasional crack of the club connecting with the ball? Parking lots of foreign cars, whose owners are at the members-only bar and all “know a guy” that could help with everything from investment portfolios to getting a DUI off your record?
Yeah, golf is commonly seen as something for the upper class, but there’s much more to it than the country club misconception. Twenty-somethings are a key demographic for the gentleman’s game and like everything else in the world, they’re eager to create new trends and make it on their terms.
That’s what Euforeia wants to do and the company intends to brings energy of action sports to the greens through bold prints on stylish, highly-functional apparel. The motocross inspiration is easy to see in the Tourismo. Founder Patrick Farris grew up riding, learned the technical details of materials and product during his time as gear designer for Vexea, and put all it all together for a glove.
Making product is one thing, but marketing it is another. Farris linked up with old friend Mike Legrand (the two created The Viewing video projects a few years ago) and took him to an abandoned course for a few days of fun.
You’ve never seen golf like this. Farris replaced the old school golf cart for YZ125, smashed balls, and ran wild from hole to hole. Terrafirma meets Caddyshack with a hard rock soundtrack. By the end of the video, you’ll be calling the local course for a tee time.
Check out Euforeia’s complete catalog at euforeiagolf.com