KTM & Husqvarna Co-Brand Stacyc Electric Balance Bikes
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Few items have changed the motorcycle industry as much as the Stacyc electric balance bike. In just a few years, the novel product that was developed in a Southern California garage has become the way many kids are introduced to something with two-wheels and a motor, and the latest announcement by the company shows how the major OEMs have taken notice. KTM and Husqvarna, two leaders in the off-road motorcycle industry, will now sell “Factory Replica” Stacyc 12e Drive and 16eDrive models through their dealerships this summer. This is much more than a licensing agreement; this will be a way for KTM and Husqvarna to develop a connection to young riders early in their life on two wheels.
The 12e Drive and 16eDrive Factory Replicas will feature special graphics that reflect pro racers on the KTM and Husqvarna roster. The KTM bikes are the customary orange and have two “number plates” in the graphics, which are complete with “1” to look like the current 450 SX-F Factory Edition, while the Husqvarna bikes sport a white/blue/yellow scheme and “21” numbers to match the 450 FC Rockstar Edition. Kids will always want to look like their favorite racers, so there’s a reason that these bikes are finished with Cooper Webb and Jason Anderson’s digits.
Presence n the dealer floorplans is a big part of the project, as Stacyc, KTM, and Husqvarna have created free-standing displays for the electric bikes that highlight the branding and will put the little rides alongside the full-size machines in the showroom.
This is a very big agreement between Pierer Mobility AG, the parent company of KTM-Husqvarna, and Harley-Davidson, the parent company of Stacyc. Both corporations agree that getting kids hooked on riding at a young age will be key to their long-term success, as a kid on Stacyc now could soon move to one of KTM SX-E5 or Husqvarna EE 5 electric-powered motocross models and then move through the off-road model line later in life.
The KTM/Husqvarna Factory Replica Stacyc bikes will be available at dealers starting in August.
STACYC INC the original and patented Electric Balance Bike Brand for kids announces a licensing partnership with KTM and Husqvarna as the brand expands its dealer doors and builds on its commitment to “share the love of riding”.
The KTM and HQV brands deep heritage and experience in racing are something that the team at STACYC INC are excited to be able to help young riders celebrate as they take their first laps. “We are excited to connect or brands and be able to support the KTM and Husqvarna dealers by offering FACTORY RACETEAM REPLICA EDITION bikes that will allow young shredders to look like their favorite factory racers.” Ryan Ragland/CEO.
KTM and Husqvarna dealers will feature both 12e Drive and 16eDrive bikes along with branded free-standing displays. Customers can visit their favorite dealer and find the product in early August in store or online.
About STACYC Inc,
STACYC, which is a wholly owned subsidiary of Harley-Davidson Motor Company is a fun, upbeat Kid’s brand that is passionate about “sharing the love of riding”. STACYC is focused on New Rider Creation within Powersports, Motorcycle and Bicycle channels. As a young, growing Company STACYC is “first to market”, creating a new category within the motorsports and bicycle industries.
The acquisition of STACYC expands Harley-Davidson’s electric portfolio and reinforces its commitment to lead in the electrification of motorcycling. Harley-Davidson will launch LiveWire™, a premium, high- performance electric motorcycle later this year and future lightweight and middleweight electric motorcycles at various price points starting in 2021. The STACYC electric two-wheelers will provide an entry point for the youngest riders to enjoy the thrill of riding.
Need pics of Husqvarna electric bikes