SHIFT MX | ENDLESS Video Campaign

www.shiftmx.com
INSTAGRAM | @hillsack
INSTAGRAM | @colbyraha

SHIFT MX has been on a roll this year with their “ENDLESS” video campaign that corresponds with limited edition gear drops. The three edits show Jimmy Hill and Colby Raha riding in unique locales, like Hill’s roaming of a Nordic village for the Iceland Collection and skate-inspired shred around Guadalajara for the Mexico Collection to Raha’s big air over a vacant terrain with a red tint for the Mars Collection. All three videos are artistic pieces littered with scenery shots that connect the viewer to the location, detailed production that keeps them glued to the screen, and clips that will entertain every viewer. 

Hill and Raha are two very talented riders, each with their own idea of what is most badass about motocross. Hill is one of a kind in that he rides a YZ450F like a skateboard or BMX bike and would rather session something small and technical with wheelies or no handers. Hill’s two videos are realizations of a motorcycle’s shared dream, “What would it be like if I could ride a dirt bike here?” Raha, meanwhile, is all about hitting the biggest, burliest jumps possible and that’s on display in his natural terrain leaps in the middle of nowhere.

Props to SHIFT for stepping away from the normal video parameters with the series. The Iceland and Mexico videos are shot like tourism videos for each town and have just the right amount of personality, while the post-production of making the desert look like Mars in Raha’s video ties the entire concept together without being too overdone. These clips could bring a mass appeal if put in front of the right audience at the right time.