Triumph | Expansion Into MX & Enduro Announced, Carmichael Involved
Ready to add another OEM to the starting line? On Tuesday, British brand Triumph Motorcycles announced their intentions to create an all-new line of motocross and enduro-specific models that will be developed with input from multi-time champions Ricky Carmichael and Iván Cervantes. Although details about the project are limited in the press release and there are no images or renderings of the new bikes, Triumph did state that the project will be supported by a full factory racing effort at the highest levels in MX and off-road.
Triumph’s legacy dates back to 1893, which has included the production of iconic motorcycles, including the Bonneville and Scrambler, and a presence in the MotoGP paddock with the engine production for the Moto2 division. The biggest British OEM in terms of bike sales, Triumph takes pride in their Hinckley-based manufacturing facility, but they also have a partnership with Bajaj Auto group to produce their mid-level motorcycles at a new plant in India, “mid-size models” with 200-800cc displacements that will be available starting in 2022.
Stay tuned for more news on this as the year continues…
Triumph Motorcycles is excited to announce that development is well underway on a comprehensive range of all-new competition Motocross and Enduro motorcycles. Joining our class-leading and globally renowned motorcycle range, this all-new competition MX and Enduro (Dual Sport) family will bring all of Triumph’s engineering expertise to riders and racers worldwide.
This will be accompanied by a landmark moment for Triumph and the MX and Enduro racing world with an all-new Triumph factory race program and a commitment to top-tier championship racing in both Motocross and Enduro series.
Coming hand-in-hand with this commitment to race and win at the highest level in the sport, Triumph is proud to announce that global Motocross legend Ricky Carmichael and five-times Enduro World Champion Iván Cervantes have joined the Triumph family as active partners in both bike testing and preparation for racing.
An announcement of the timetable for the launch and reveal of the motorcycles, as well as the racing program and the full story on the product advantages the new Triumph MX and Enduro offer, will follow in the coming months.
Nick Bloor: CEO Triumph Motorcycles Ltd:
“Today’s announcement marks the beginning of a new chapter for the Triumph brand, which everyone at Triumph is incredibly excited to be part of. We are 100% committed to making a long-lasting impact in this highly competitive and demanding world, with a single-minded ambition to deliver a winning motorcycle line-up for a whole new generation of Triumph riders”
“I am thrilled to announce that I am joining the Triumph family and even more excited to be a part of their new endeavor into the off-road product category.
This is an incredible opportunity for me to join this historic brand, and I am honored and humbled to be a part of the development and release of their off-road motorcycles. Building something from the ground up is something that really is intriguing to me at this stage of my career. What is impressive to me is Triumph’s dedication, and passion to develop a top of the class product. Everyone that I have been involved with this project, from the engineers, design groups, R&D dept., etc., have shown extreme passion for what they are doing and that is a recipe for success and something that I love being a part of. We all share that same passion, and that’s to be the best.
If you are familiar with the Triumph brand, you already know the quality of craftsmanship is top shelf, and the off-road models will follow suit to their past!
Not only are these exciting times for me, but it’s an exciting time for the off-road industry to be adding another brand to the mix and the opportunities that lie ahead for all off-road consumers. I can’t wait to see the reactions when these models hit the dealer’s showroom floors.”
“I have loved Triumph motorcycles right from being a small kid, seeing them in films and on television. So, to be working with Triumph from the beginning of this project is an amazing opportunity for me, not just because it is working with one of the world’s greatest motorcycle brands but also for being part of building something from zero. It is a dream come true for any racer!
Like me, everyone I am working with at Triumph is focused to make the bikes the best they can be. I cannot wait to see the bikes competing at a world level, but I also look forward to when I can stand in a Triumph dealer and know I was part of this very special project.”