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Craig Shoemaker | 2020 Plans For Western Power Sports



Western Power Sports has been a large force in the motorcycle industry for decades, but these past few years have been especially successful for the Boise, Idaho-based business. Fly Racing, the company’s in-house motocross apparel line, is now a leader in the segment with high-quality gear, safety-minded helmets, and a number of professional racers on the track at any given time, while the company’s distribution catalog has grown to include nearly every brand in the aftermarket industry. Their latest agreement with Dunlop Motorcycle Tires required WPS to purchase a new warehouse facility to store the massive inventory and cut down on any delays that would keep dealers from receiving product.

We had a chance to spend some time with WPS President Craig Shoemaker during the 2020 National Sales Meeting in Boise and discussed the growth of the business, the success of Fly Racing and status as the official gear of both Monster Energy Supercross and Lucas Oil Pro Motocross, and what he sees when he looks at the motorcycle industry.

Michael Antonovich

Michael Antonovich has a wealth of experience with over 10 years of moto-journalism under his belt. A lifelong racing enthusiast and rider, Anton is the Editor of Swapmoto Live and lives to be at the race track.

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  1. Terrie February 15, 2020

    I have never had a job with the great benefits WPS offers, the environment and hours are great, I love my job. Thank you Craig Shoemaker.
    Ashley Indiana employee-Terrie Hanna

  2. Nicole Owen February 15, 2020

    I have worked for WPS since 2006. We are a big family at our Boise warehouse. One of my bosses says I have about 80 big brothers and it is true. I love the company and the people

  3. Sam Harig February 16, 2020

    Craig is a fabulous guy! I was so greatly blessed by my years, experience, and benefits from WPS. I worked in the Indiana warehouse and had many great opportunities. It’s pretty cool to see the owner of the company you work for come in and know how to do every job, as well as take an interest in his employees well being.

  4. Dave Staggs February 17, 2020

    WPS is an awesome company. Have met Craig a few times at Indy and stopped in Boise warehouse a few times to visit while on riding adventures. Beautiful facility ! Great profit margins , I try to buy any and all Aftermarket products from WPS. This company has provided incredible service and support . Props to Craig and our helpful house rep, Bobby Stumbo. Thank you for your amazing service, Dave Staggs, Purchasing Manager , Berts Mega Mall