Craig Shoemaker | 2020 Plans For Western Power Sports
Western Power Sports has been a large force in the motorcycle industry for decades, but these past few years have been especially successful for the Boise, Idaho-based business. Fly Racing, the company’s in-house motocross apparel line, is now a leader in the segment with high-quality gear, safety-minded helmets, and a number of professional racers on the track at any given time, while the company’s distribution catalog has grown to include nearly every brand in the aftermarket industry. Their latest agreement with Dunlop Motorcycle Tires required WPS to purchase a new warehouse facility to store the massive inventory and cut down on any delays that would keep dealers from receiving product.
We had a chance to spend some time with WPS President Craig Shoemaker during the 2020 National Sales Meeting in Boise and discussed the growth of the business, the success of Fly Racing and status as the official gear of both Monster Energy Supercross and Lucas Oil Pro Motocross, and what he sees when he looks at the motorcycle industry.